What Makes LED Neon Signs So Special For Branding?


Neon signs have been proven business promotion tools for decades, and modern LED neon signs have added more versatility and simplicity to them. Bespoke signs can be used for promoting products, as business or event banners, giving directions, and for many other purposes. Explore the different ways in which you can use them to benefit your business.

Enhanced Branding

LED neon signs can be used for branding in different ways. Some of the options include:

  • Showcasing your business name
  • Company slogan
  • Brand name

You can also use it to show a motivational message. It helps in sending your branding message with clarity.

Enhancing your branding using neon signs helps in making it a recognized brand in the market. When more people see your brand being illuminated, it leaves a lasting impression on not just the target audience, but also on your employees.

Neon signs are among the only few banner mediums that can be molded into a shape and design with so much flexibility. And this feature comes with the additional benefit that it doesn’t have a big impact on your budget. You can also choose lighting colors of your choice. It is best to maintain consistency between your brand colors and the lighting. Your signs can be manufactured to be dimmable or flash-able based on your requirements. It is recommended to visit here for more details and to explore the different lighting options available.

Drive More Foot-Traffic

If you have a retail business, you can use neon signs to cost-effectively drive more traffic to your store. Eye-catchy bespoke designs can attract more people’s attention and increase your footfall. The right signage outside a business place is an effective way to advertise and drawn in more people.

Additional Benefits

All kinds of businesses can benefit from LED neon signs. So what are the reasons that make them so effective?

  • Customization: As already mentioned, these signs can be custom designed to shapes and designs of your choosing. You have more control over the design, thus allowing you to make more effective branding impact.
  • Use Anywhere: Modern LED neon signs are highly durable and can withstand the elements. They are versatile and can be used anywhere – both interiors and exteriors. Since these signs no longer emit heat, you can use them anywhere.
  • Longer Lasting: When you invest in any mode of branding or advertising medium, you want to evaluate its long-term cost-effectiveness. Neon signs provide one of the most value for money because they can last for a long time. Once installed, you will not have to repair or replace them. The longer lifespan of modern LED lights further added to their longevity.
  • High Level of Visibility: Another great feature about these signs is the high visibility they offer. Whether you have a small business or you are a corporate giant, everyone uses them to stand out. Whatever your promotional budget, you are always going to benefit from the bling effect created by these mediums.
  • Energy Efficient: Cost of maintenance is an important concern for any business. Neon lights, especially the modern ones are much more cost-effective in running in the long term. LED based neon signs are much more cost-effective and help you save more.
  • Ease of Set Up: Another advantage of choosing these signs is that they are easy to set up. You can have them installed anywhere because they are much safe.

Thus, there are so many reasons for choosing neon signs for promoting your business. As already mentioned they are durable and have wider operating range. You can also use them in places where there are variations in voltage. High-intensity signs can be used for both daytime and nighttime branding. You can use them around the clock.

The first time neon signs came across the horizon back in the 1950s. Since then, businesses worldwide have used them for building brand awareness and directing potential customers to their business place. Their brightness and the ability to take any shape makes them the perfect option for catching everyone’s eye. And since LED lights last much longer, you can invest in these signs and forget about replacement for years if not for decades. Modern LED neon signs make much more sense for businesses than ever before.

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