Selecting a product with high demand and low competition for sale is a wise choice. Now, the next crucial step is to identify the best platform where customers can easily discover and purchase the product.
Fortunately, Amazon emerges as the perfect solution!
Countless sellers have successfully expanded their e-commerce ventures by listing their products on Amazon.
However, embarking on Amazon can seem daunting initially. The intricacies involved in creating an Amazon listing can overwhelm many new sellers.
But fret not; this comprehensive, step-by-step guide is here to assist in crafting the inaugural Amazon product listing.
What is an Amazon product listing page?
The Amazon product listing serves as a web page where shoppers assess and buy a product. It encompasses comprehensive information about the product, including its title, description, features, pricing, images, and other pertinent details such as reviews, ratings, and customer inquiries, aiding customers in making informed purchasing choices.
Hence, effectively listing products on Amazon can accelerate the growth of the e-commerce enterprise.
Here’s a step-by-step guide to creating an Amazon listing:
- Conduct keyword research
Even before initiating the creation of the product listing, it’s imperative to compile an exhaustive list of keywords that potential customers utilise to search for the product on Amazon.
Put oneself in the shoes of the customer and envisage the words they would employ to search for the product. Subsequently, input the seed keyword into the Keyword Research tool, sort the generated keywords based on relevance and volume, and cherry-pick the top 4-5 keywords to incorporate into the listing.
Likewise, one can also analyse keywords within competitors’ listings to identify high-performing keywords.
When formulating the keyword list, it’s crucial to consider both long-tail and short-tail keywords.
Long-tail keywords comprise specific phrases with typically lower search volume and competition. Nonetheless, they frequently result in higher conversion rates.
Contrarily, short-tail keywords denote search terms with higher search volume and competition. Although they may attract greater visibility to the brand, they often yield lower conversion rates.
Both types of keywords are indispensable for a successful SEO strategy. Long-tail keywords enable targeting customers who are more likely to convert, while short-tail keywords aid in augmenting a brand’s visibility.
- Log in to Amazon Seller Central
To start creating the listing, access Amazon Seller Central, navigate to the left sidebar, and select Catalog -> “Add products.” On the “Add Product” page, there will be two options:
- “I’m adding a product not currently sold on Amazon.”
- “I’m uploading a file to add multiple products.”
Opt for the first option when listing a new product individually, and choose the second option for bulk uploading of products. This feature is particularly beneficial for business models such as Amazon dropshipping or retail arbitrage.
Now choose the first option.
- Select the product category and subcategories
Next, choose the appropriate category and subcategory for the product, which can be accomplished in two ways:
Search Method: Perform a search for the product type and choose the category that best fits the product.
Manual Method: Navigate through the list of parent categories and identify the subcategories that closely match the product.
- Fill in the product information
Now that the categories are chosen, it’s time to construct the listing by providing product details.
The listing information dashboard is segmented into eight tabs:
- Product Identity
- Vital Info
- Offer
- Product Details
- Variations
- Images
- Keywords
Complete all the necessary details in each of these tabs to finalise the product listing.
Once all the information is entered, click on “Save and complete” to publish the listing on Amazon. Now, let’s review each tab to complete the information.
- Fill up the Product Identify information
In the product identity tab, input the following details:
Variations:
Variants represent a collection of similar products that primarily differ in aspects like size, colour, etc. Select ‘yes’ if there are intentions to list multiple variants of this product. Choose ‘no’ if there are no product variants available or if the preference is to initially set up only one variant, with the possibility to group them later on.
Item Name:
This serves as the product title visible to shoppers in the product listing. It’s crucial to ensure the product name is descriptive and includes relevant keywords.
Consider the following guidelines when crafting the product title:
- Ensure the product title matches the physical packaging of the product.
- Capitalise the first letter of each word except for prepositions, conjunctions, or articles.
- Maintain a detailed title containing a keyword, brand name, at least one benefit, and other pertinent details if possible. The recommended title length ranges from 80 to 200 characters.
- Utilise numerals like “2” instead of spelling out “two.”
- Avoid using non-language ASCII characters such as Æ, ©, or ®.
- Refrain from incorporating promotional phrases like “Hot Item,” “Best Seller,” or “Free shipping worldwide.”
- Punctuation marks like hyphens, forward slashes, commas, ampersands, and periods are acceptable in titles.
- Abbreviate measurements such as “cm,” “oz,” “in,” and “kg” when necessary.
- Include size and colour variations in the product titles for ASINs pertaining to children.
Lastly, carefully review the requirements for product titles to ensure compliance, facilitating visibility in relevant searches and avoiding search suppression.
Brand Name
Enter the brand name in the designated field. Amazon might require verification if the brand is not registered. Images of the product and its packaging displaying the brand name can be provided as evidence.
External Product ID
Enter a unique Product ID (such as UPC, EAN, etc.) in this section. These IDs are allocated to each item to facilitate efficient product identification.
Sellers located in the USA must provide a UPC, while those in Europe need to furnish an EAN number. These codes can be obtained from the GS1 portal.
Click “Continue” to proceed to the next tab after filling in all the fields. And that’s it!
Final Thoughts
Creating a product listing becomes easy once all the guidelines of Amazon are learned. And if still struggling, get in touch with the top-rated agency’s Amazon Consulting Services. The team of experts provides Amazon Product Listing Services so a seller can optimise their product listings effectively.
