In addition to building rapport, reputation and brand awareness, the internet can also help your business attract consumers. Internet sales are a great way to improve your business by generating more cash flow and boosting your store. For this action to work, you must create the right strategy.
This is a big challenge for small businesses, especially those at the beginning of the journey. The search for new ways to conquer the consumer is arduous and daily, as the consumption habits are always renewed. So how do you create the best internet sales strategy for your business? Here are some tips:
Know your audience
Understanding how your consumers behave on the Internet is the first step in planning your sales strategy on this channel. After all, your audience profile will determine how your brand will communicate, not only in visual and textual language, but also what social networks it will be in, whether it is worth using email or better communication through WhatsApp. Good communication is essential to the success of the sale. In this sense, it is even worth asking the opinion of acquaintances who have some knowledge about your business about what would be an interesting way to advertise your services. Maybe they don’t become your customers either? With the Dispensary POS Software now you can have the essential options present now.
Set a goal
Don’t create a promotion simply for the sake of creating a goal. Some goals are:
- Decrease the volume of stock
- Win new customers
- Increase brand visibility
- Launch new products or a new product line
- Promote the sale of parts with low purchase rate in the store
The purpose is also to make your planning better structured. Therefore, after this is defined, the next step is to choose the budget and channel for the promotion.
Before thinking about selling your product or service over the internet, it is critical to have well-defined goals. This is the first step in making the initiatives work.
Set budget and placement
Having a set internet sales budget before advertising is a must. From it, you will have inputs to choose the best communication channel based on the consumption habits of your audience.
Choose the promotion
The traditional promotion, as the name implies, is the offer of products with fixed discounts. Often the strategy is used to increase sales of inventory-stopped products or even to disclose a specific type of product.
Example: “Packets at 10% off.”
It is often made for resale among tenants and may be less profitable, but it feeds the company’s cash more substantially. Wholesale promotion offers a high discount for bulk products.
Example: “Take 200 packets of medical cannabis with 50% cash discount.”
The purpose of this type of promotion is to increase sales. For this, discount coupons are offered from the first purchase.
Example: “When buying a product, take the second at 5% off and the third at 10% off,” and so on.
The discount coupon aims to win new customers. It is usually offered by partners, like other websites, and even physical stores. Therefore, the discount coupon reaches an audience that your company usually has no contact with.
Example: “Leave your contact and get a 10% off coupon for shopping online at Cannabis stores.”
How to create an internet promotion for internet sales?
You need to establish how your customers will come to your site . It is important, first of all, to define the amount that will be allocated to each channel. The most widely used channels for this type of action are ads on Google and social networks – such as Facebook and Instagram – or triggering promotional marketing emails. With these steps in mind, making marketing promotions using web resources becomes easier. If you have already created promotions for internet sales, leave your experience here in the comments.